![]() Location is another essential factor that plays a crucial role in local search. Make sure you include keywords in all descriptions and information trending in your business niche or industry. Therefore, it is crucial to update your listing on Google My Business to ensure rankings for relevant searches. Google aims to look for relevant content based on the consumers’ search terms. Some of the factors Google considers when determining ranking in the local search are: Relevance Companies that rank high on Google maps optimize their listing, giving them an advantage over the competition and increase their visibility. Various factors play a crucial role in where a business ranks in Google maps. ![]() Google reviews help improve local SEO rankings because the way customers search or choose companies has changed in recent years. The search engines own 65% share of web search volume, and about 80% of searches take place on smartphones and mobile devices. ![]() Google handles 77% of the world’s search traffic, with over 3.5 billion searches a day. ![]()
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